Congratulations to our friend and former colleague, Andy Baio, who announced today that he’s the new CTO of Kickstarter! For those not already apprised of its awesomeness, Kickstarter gives musicians (and filmmakers, artists, designers and every other kind of creator) a simple way to raise money. You think up a project, set your fundraising goal, establish different reward levels for donors, and if your goal is met within the time you specify, the money is collected and your dreams are fulfilled. Of course, it’s up to you to tap into your fan base to make those donations happen, but Kickstarter handles the rest, and it’s a formula that’s working remarkably well. Allison Weiss recently tripled her goal of raising $2000 to press her new EP. The Language Room raised more than $10,000 to buy a tour bus. And April Smith has raised more than $6000 to help make her next record. In addition to reading the stories of each project’s progress, it’s fun to just browse the various reward levels people have come up with (“we will paint your name on the roof of the RV so that God always knows that you helped us,” “Todd will wear a shirt with your name on it on stage,” “I will perform the song I wrote for you on YouTube and kiss a photo of you while proclaiming your greatness to the world,” etc.).*
So, fund your next record using Kickstarter, and unleash it upon the world using Bandcamp — seems like a pretty natural combination to us. Kickstarter is still in private beta, which means that while anyone can back projects, you’ll need an invite in order to create your own. To get yours, email us, or leave a comment with your project idea and we’ll gladly hook you up. Looking forward to seeing the results!