It’s true, every Bandcamp-powered site now has a shiny new shopping cart. You can add stuff to it, remove stuff from it, and even umm…check out. And yet we’re sincerely excited about it, and think you should be too. Why? Well that requires a story. It’s kind of long, but as you’ll see, that’s kind of the point.
This particular buying experience may sound like an extreme case, but it is, sadly, not at all unusual. In just the past few months of casual music shopping, I’ve ended up on sites that sprung major shipping and handling fees on me only after collecting all my payment info, sites that required me to go through onerous account creation processes, sites that bungled basic currency conversion, sites that waited until the very end of the checkout flow to inform me that a limited edition item was already sold out, and even one site that required me to grant a Facebook app permission to do everything short of inspecting my underwear drawer before I could make a purchase. Throughout all this I kept asking myself one question: why’s it gotta be so damn hard to give some money to the artists I love?
The worst of it is that these sorts of hurdles don’t merely annoy customers – they prevent them from buying at all. If 10 of your most dedicated fans were faced with the checkout gauntlet described above, how many would make it through? One? Two? The result is that something as banal as an online shopping cart can actually end up doing something as catastrophic as keeping artists from making a decent living. Helping artists make a living is of course Bandcamp’s raison d’être, so when we set out to add a shopping cart to the site, we made it our objective to knock every last one of those hurdles out of your fans’ way.
Here are a few of our cart’s more noteworthy features:
* It doesn’t add a single additional click to the existing checkout flow. If your fans want to use the cart, it’s there, if they’d rather bypass it and check out immediately, they still can.
* It’s conspicuous. When a fan adds an item to the cart, they won’t be left wondering where their cart is or how to checkout.
* It doesn’t require an account. The cart’s contents are still remembered in between sessions per machine (so a fan can always come back to it, or use it as a wish list), but there’s no cumbersome account creation process for your fans to slog through.
* It uses location wisely. Once a fan sets their location, they’ll be able to see an item’s shipping costs up-front, view pricing in their native currency, and even checkout in their own language.
* It not only works across all Bandcamp sites, it works across custom domains too. So if you’re a label with custom Bandcamp URLs like digital.fangisland.com and store.omar.com, fans can buy items from both artists in a single checkout.
The cart is active on every Bandcamp site now; there’s nothing for you to do other than sit back and bask in the cha-chings. However, if you’re selling physical goods, please read about how combined shipping works – you may want to make a tweak or two to your shipping settings.
The final reason we’re excited about the cart is that it means we can now get on with the business of giving your fans more ways, and more stuff, to add to it. Please try it out yourself so you know what your fans are experiencing and, as always, let us know if you have suggestions for improvement. Enjoy!