Author Archives: Ethan Diamond

Exclusive Embeds

Attention music journalists, publicists, and artists who like the idea of a review or feature driving direct sales: you can now create exclusive embeds on Bandcamp! A site like Pitchfork, Fader or Stereogum can use an exclusive embed to offer its readers a first listen of an album or track, complete with a link back to Bandcamp to pre-order or purchase. Exclusive embeds can stream tracks that you aren’t streaming from your public album page, they can be restricted to one or more sites you specify, and, like other Bandcamp embedded players, they can be customized for a specific size/layout.

For example, in the above embed, all but one of the tracks can only be streamed here, on this blog — they’re not streaming on C Duncan’s public Bandcamp site. And like every other Bandcamp embed, there’s a direct link to purchase the album (in this case, a pre-order).

To create an exclusive embed, first navigate to the desired album, then click the Exclusive Embed link below the cover art (if you instead see Share / Embed / Exclusive, click that, then select Exclusive Embed). Note that the album must either be a pre-order, or if you are a Bandcamp Pro subscriber, an album for which you’ve disabled streaming on one or more of the tracks.

In the Exclusive Embed dialog, enter the URL of the site where the player can appear, check which tracks you want to stream, customize the layout and size if you wish, copy the code, and that’s it! A few more details can be found here.

Bundle Up, Winter’s A Comin!

Buy full digital discography | Maylee Todd

You can now offer fans your entire digital discography for a special price, and fans can purchase or gift it in a single transaction. Check out a few examples here, here, and here.

The full discography purchase option is not enabled by default. To turn it on, first log in to your Bandcamp account. If you’re eligible to enable full discography purchase, you’ll see a notification linking to the section of your Profile where you set it up:

20151123-buy-full-digital-discography-in-profile

You can choose to offer your full digital discography for no discount, or from 5 to 90% off. Once you enable full discography purchase and save your Profile, we notify all of your followers automatically.

We quietly launched full discography purchase last week, and based on the percentage of eligible artists who have enabled it, and their earnings so far, we know that if every eligible artist turns it on, we’ll see about $2.3 million in bundles sell over the next few weeks. So get on it!

A few caveats:
Artists must have at least three purchasable albums in order to offer a full discography bundle (two albums is just two albums — three on the other hand… that’s an oeuvre!).

Labels (meaning those with label, not artist, accounts) can offer full discography bundles for any of their artists, provided they meet the three album minimum, and payment for all their releases is directed to the same account.

Subscriber-Exclusive Video

If you have an artist subscription set up, you can now post video to just your paying subscribers! You upload video from desktop, like so:

post a video

And your subscribers can then view your video from their music feed on the web, or in the free Bandcamp app for Android and iOS:

subscriber feed with video

For those of you who had already jury-rigged subscriber-only video by posting links to open-but-not-publicized YouTube and Dropbox URLs, we admire your gumption but are relieved to put that dark chapter behind the both of us!

Artist Subscriptions

You can now create your own subscription service on Bandcamp! Watch the screencast below to learn more, check out subscriptions by some of the artists who helped us test, like Rabbit Rabbit, The Disney Dish, and Jim Guthrie, and visit bandcamp.com/subscriptions to get set up!

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