If you’re a Bandcamp Pro subscriber, you can now present unlimited HD videos side-by-side with your music, with nary a lick of integrity-destroying advertising in sight. You can feature a video at the top of your album page, like so:
Or just display your videos inline, like this:
Videos are also organized in a new video tab, and look great on mobile (where they’re automatically optimized for lower-bandwidth delivery):
You add video from the album or track editor, here:
And there’s even a new embedded player that lets you and your fans share your videos with cover art and direct links to purchase:
We will now make sure it works really, really well by embedding several videos that you should watch immediately:
Alphabets Heaven & Deft
Some things you may be wondering:
Why can’t I just embed a YouTube video? That would be so much easier, and then video could be free instead of Pro-only! True, but then you risk having commercials for Olive Garden at the top of your site. Bandcamp is a service by and for people who care deeply about music, and part of that is not wanting to see every last piece of art in the world co-opted as “content” against which to sell ads for stuff you don’t need. We also didn’t find this to be all that reassuring.
Vimeo Vimeo Vimeo! Better, but we also don’t want to rely on/require an account at a third party service.
That’s all fine and good but I don’t want to dilute my YouTube view counts because there are human beings who actually decide what to make popular by looking to see what is already popular. By all means, if you’re view-count-sensitive, continue to direct fans to your YouTube videos! You might consider adding your videos to Bandcamp as well, because they’re a great way to round out your identity and boost sales from the fans already checking you out here (me, I went from Red Fang ambivalence to money-throwing-fan as soon as I saw the above video for Wires).