UPDATE Dec 12, 2009: Moo has decided to shut down their API, so the cards mentioned in the video below are unfortunately no longer available. You can, however, print up codes yourself by selecting the Print option on your Bandcamp Tools page. You’ll get a nicely formatted document (with crop marks and all) that you can print and cut up to make your own download cards, cheaply and easily. Alternatively, you can click the export link, and print the codes however you like.
A few weeks ago, we sent out an email promising to completely disrupt your world order with some of the new features we were working on here at Bandcamp HQ. Today we’re delighted to make good on that threat with the thrilling conclusion of our 1.0 announcements, download codes. And not just any download codes, mind you, but the sort you can email to your fans OR zap over to Moo for print-on-demand, great looking, and dirt cheap physical download cards.
Since day one of our launch, we’ve fielded dozens of requests like this one:
“I think a great feature would be to generate serial numbers to put on vouchers for free downloads. I want to provide free downloads to people who buy t-shirts. This would be mage cool.”
Yessir, it would. Personally, I love the trend of including digital download codes with merchandise, especially when it’s the vinyl, but hate the fact that when I redeem them I’m taken to some lame page hosted by the manufacturer, rather than the artist’s own web site. It should clearly be handled in the same place where your music lives, and if that happens to be Bandcamp, it now is. Here’s how:
Log in to your account and click the new Tools link in the navigation bar at the top. You’ll end up on a page that looks like this:
Select the track or album for which you want download codes, give the code group a name (for tracking purposes, e.g., “The Elbo Room 3/12/09” or “January newsletter”), enter a quantity, and click “generate codes.” You can then export those codes for sending out via email (Constant Contact integration details are here), or handing to your local print shop. But mage coolest of all, we think, is the ability to print straight to Moo MiniCards, with your album art on the front, and a unique, one-time-use code on the back. Cards are $20 per pack of 100. Just choose “print cards” and shortly thereafter this sweetness will arrive in your mailbox:
Your fans then go to your site, enter the code like so:
and are then whisked off to your track or album’s official page where their download starts (codes are single-use, and are considered redeemed once we detect that the download completed successfully). So easy that we repeated it in the gratuitous screencast up at the top of the post.
UPDATE 3/5/09: A few people have been wondering whether codes work with hidden tracks or albums. They do indeed, and they also work with tracks or albums for which download is otherwise disabled.
UPDATE Dec 12, 2009: Moo has decided to shut down their API, so printing is now DIY. If you click the “print” link next to the code group, you’ll get a nicely formatted document (with crop marks and all) that you can print and cut up to make your own download cards, cheaply and easily.